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10 Shopify Apps Every New Store Should Install (2025 Edition)

  • liquidzestinfo
  • Sep 10
  • 5 min read
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Starting a new Shopify store in 2025 is exciting, but can also be daunting! There are thousands of apps in the Shopify App Store, which means that deciding which Shopify Apps you want to install can easily become overwhelming. The right apps can streamline your workflow, increase sales, improve SEO, and enhance the overall shopping experience.

At LiquidZest, we're a Shopify website development and design team that specializes in eCommerce business management. We help emerging brands build and scale their online stores, and in this guide, we'll cut to the chase and share the 10 best Shopify apps in 2025 that every new store should consider. These apps only work to improve performance, save you time and keep you ahead of the competitive eCommerce landscape.

If you're searching for the best Shopify apps 2025 roundup, you've come to the right spot.


Why Shopify Apps Are Crucial in 2025

The eCommerce landscape is changing at a rapid pace. Customers now expect personalized shopping experiences, fast online checkouts, mobile-first designs, and well-supported post-purchase experiences. Shopify is already very powerful, but with apps you are able to:

  • Add advanced marketing and SEO tools.

  • Improve store design and user experience.

  • Automate time-consuming tasks.

  • Increase average order value and conversions.

  • Gain actionable insights to drive smarter decisions.

Without apps, your store might struggle to compete with modern customer expectations.

The 10 Must-Have Shopify Apps in 2025

Here’s our expert-picked list of the best Shopify apps 2025 that we recommend every new store install right away.

1. Plug In SEO – Master Your Shopify SEO

SEO is still one of the most reliable traffic sources in 2025. Plug In SEO is the go-to app for Shopify store optimization.

Key Features:

  • Detects SEO issues automatically.

  • Helps you edit titles, meta descriptions, and ALT tags.

  • Structured data support for better Google visibility.

  • Easy-to-follow instructions, even for beginners.

Why It’s a Must-Have: Without organic visibility, your store risks relying too much on ads. This app helps new store owners set up SEO foundations right away.

2. Klaviyo – Advanced Email & SMS Marketing

Email remains one of the highest ROI channels. In 2025, Klaviyo still dominates as the best Shopify app for email and SMS marketing automation.

Key Features:

  • Pre-built flows for cart recovery, welcome series, and post-purchase emails.

  • Advanced segmentation and personalization.

  • Detailed analytics to measure performance.

Why It’s a Must-Have: Building strong customer relationships early leads to long-term revenue growth.

3. Loox – Product Reviews & Visual UGC

Social proof drives conversions. Loox makes it easy to collect and display customer reviews with photos and videos.

Key Features:

  • Review request emails and widgets.

  • Shoppable galleries with user-generated content.

  • Integrates with Google Shopping for SEO boost.

Why It’s a Must-Have: Reviews increase trust, and photo/video reviews give buyers the confidence to purchase.

4. ReConvert – Post-Purchase Upsell & Thank You Page

Your store’s thank-you page is valuable real estate. ReConvert helps you optimize it with upsells, cross-sells, and surveys.

Key Features:

  • One-click upsells to increase AOV (average order value).

  • Post-purchase discounts and product recommendations.

  • Custom thank-you page design.

Why It’s a Must-Have: Perfect for boosting revenue without extra ad spend.

5. Shopify Translate & Adapt – Global Reach Made Easy

In 2025, cross-border eCommerce is growing fast. Shopify’s own Translate & Adapt app helps you localize your store.

Key Features:

  • Translate content into multiple languages.

  • Adapt messages for local markets.

  • Seamless integration with Shopify admin.

Why It’s a Must-Have: Global audiences expect shopping experiences in their native language. This app ensures you don’t lose customers internationally.

6. Yotpo Loyalty & Referrals – Build Brand Loyalty

Customer retention is cheaper than acquisition. Yotpo offers a robust loyalty and referral system.

Key Features:

  • Customizable loyalty programs.

  • Referral rewards to bring in new customers.

  • Detailed analytics on customer engagement.

Why It’s a Must-Have: Encourages repeat purchases and increases customer lifetime value.

7. Shopify Inbox – Live Chat & Customer Support

In 2025, customers expect instant support. Shopify Inbox allows you to chat directly with shoppers in real time.

Key Features:

  • AI-driven chat suggestions.

  • Integration with email and social messaging apps.

  • Tracks customer conversations.

Why It’s a Must-Have: Excellent customer support increases conversions and reduces cart abandonment.

8. Bold Subscriptions – Create Subscription Products

Subscription models are booming in 2025, from meal kits to beauty boxes. Bold Subscriptions helps you easily set up recurring orders.

Key Features:

  • Custom subscription plans.

  • Automatic billing and reminders.

  • Customer portal for managing subscriptions.

Why It’s a Must-Have: Predictable recurring revenue is key to sustainable growth.

9. PageFly – Drag-and-Drop Page Builder

Shopify themes are great, but they can be limiting. PageFly gives you full design freedom without needing a developer.

Key Features:

  • Drag-and-drop builder for landing pages, product pages, and more.

  • Pre-made templates optimized for conversions.

  • Integrations with major Shopify apps.

Why It’s a Must-Have: Helps you create professional, high-converting pages quickly.

10. ShipStation – Simplify Shipping & Fulfillment

Efficient shipping is non-negotiable in 2025. ShipStation automates your fulfillment process.

Key Features:

  • Integrates with 70+ carriers worldwide.

  • Discounted shipping rates.

  • Branded shipping labels and tracking emails.

Why It’s a Must-Have: Saves time, reduces errors, and creates a smoother customer experience.

Bonus App Recommendations

While the above 10 apps are essential, here are a few extras worth considering depending on your niche:

  • AfterShip – For advanced shipment tracking.

  • Smile.io – Alternative loyalty app.

  • Gorgias – Helpdesk for large support teams.

  • DSers – Best for dropshipping businesses.

How to Choose the Right Shopify Apps in 2025

Before installing every “top app,” follow these steps:

  1. Define your goals – Is it SEO, conversions, or customer support?

  2. Start small – Install only what you need to avoid slowing down your store.

  3. Check reviews & updates – Active developers = reliable apps.

  4. Test before committing – Many apps have free plans or trials.

  5. Measure ROI – Keep apps that truly add value.

Final Thoughts: Best Shopify Apps 2025

Starting the Shopify store for the first time can be overwhelming. However, once you have the right tools, it becomes more manageable to grow a store. The apps we have identified are some of the most important Blockchain apps for 2025 for SEO, marketing, customer support, shipping, and design. 

At LiquidZest, we not only identify the best apps for brands, but we also apply fashion apps into a full eCommerce growth strategy which includes Shopify website design, SEO and business management. We make sure your store is set up for competition and scaling.

If you are building a new Shopify store in 2025, installing the apps after you launch the store will set you up for successful store without guessing and wasting lots of time and resources.


 
 
 

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